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BABC
Richard Fursland OBE

Using the BABC to build
your transatlantic business

Richard Fursland OBE, Chief Executive of BritishAmerican Business of New York and London and of the British-American Business Council, explains how the BABC helps companies develop an overseas base

The British-American Business Council (BABC) is the largest transatlantic business network: we have more than 30 chapters, with a collective total of more than 3,000 member companies, based in more than 20 major business regions throughout North America and the UK. Our goal is to help these companies build their business by providing them with access to a transatlantic business network that extends far beyond their own home cities, and with a portfolio of services to match.

“ Membership of BritishAmerican Business, and thus of the BABC network, provides tremendous value for small companies. In the first few months after joining, I secured a major consulting assignment and three collaborative agreements by taking advantage of its powerful online database and networking with its members”

Michael Batt, Founder, USAlliance Consulting

Our offering is geared to help middle-market and smaller companies as well as major multinationals. If you are a British company looking to establish or expand your business in almost any of the major business regions of the United States, we have a regional chapter ready to help you. The same applies in reverse if you are a US company looking to build your business in the UK. We also have associate chapters in Mexico and Canada.

As well as knowing their regional marketplace, our chapters all have member companies who want to do business with companies like yours. If you are a member of any of our chapters, you can connect with these companies through our password-protected online Membership Directory (www.babc.org/member) – or at our Annual Transatlantic Business Conferences (next one in Los Angeles, May 16-19, 2007) – or by participating in the programmes of other BABC chapters when you are traveling (www.babc.org/events). You can also take advantage of the many other business and marketing opportunities and services that we offer – for example, to promote your services and products to our members throughout North America and the UK, to facilitate immigration and cross-cultural issues, to identify potential clients and business partners through the extensive databases of America and European companies that we hold and to take advantage of the discounts that our member companies offer to their fellow-members (details at www.babc.org/about/benefits).

“ I have found the BABC’s Annual Conferences to be extremely beneficial – for both me and my company. They have provided me with great opportunities to network and establish useful business relationships with major business partners and with smaller firms whom my company is considering for services here in the United States – as well as with plenty of interesting activities for the family while I attend the meetings. I would strongly endorse any BABC member to take advantage of the opportunity to attend a BABC Conference”

Kristen Verderame, Vice President and Chief Counsel, Americas, BT

Our role is very simple: we help companies make connections and do business. And the sooner that companies approach us, as they plan their transatlantic business development, the more help we can provide. So, if you are (or plan to become) involved in transatlantic business and do not already know about the BABC, do contact your regional BABC chapter to find out what they and the broader BABC network can offer you. Then, hopefully, you will become as happy a customer as another member of ours:

“ We have acquired an ever-growing string of excellent clients as a result of our participation in the BABC, and our interaction with the BABC’s many regional chapters. These include multinationals on both sides of the Atlantic, as well as smaller and medium-sized businesses, to whom we have secured introductions – and subsequently cultivated – through the BABC and its chapters”

David Birch, Wragge & Co