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CASE
Hans Schetelig

Stating your CASE

For advice and support on building business links with the US, the Council of American States in Europe (CASE) is your one-stop shop. Hans Schetelig, CASE Chairman and Director Europe, explains its role

Since its modest beginnings in 1971 with three states and one port authority, the Council of American States in Europe (CASE) has grown into a wellestablished organisation of 17 states, representing approximately 50% of the US population. In addition to its expansion in size and representation, CASE has grown in importance in the past 35 years, as European direct investment in the US has increased dramatically.

The UK has been leading the way in investment with the greatest total direct investment in the US out of any other country. According to foreign direct investments in the US made in the year 2005, UK investments comprised more than 40% of the $79bn in foreign direct investment capital inflows from Europe. In 2005, European foreign direct investment grew to 68% of all foreign capital inflows in the US, with the UK accounting for almost 30% of direct capital inflows from the entire world. However, during this period of rapid growth and increasing interdependence, firms interested in adding to the impressive UK investment or in expanding their current operations have had no US national agency to which they could turn.

Since 1974, there has been no nationwide initiative taken to attract foreign investors. During the late 1980’s, the US Foreign Commercial Service – a division of the US Department of Commerce with over 150 offices worldwide – issued a directive against active assistance to potential investment firms. This was due to pressure resulting from significant Japanese acquisitions. Clearly, there is no US equivalent to the investment component of “UK Trade & Invest.” This is where CASE enters the scene. At CASE, our members are the European representatives of individual US state governments.

We act as a one-stop advisory and support gateway for European businesses considering establishing a presence or expanding a base within the US. CASE members offer access to a wide range of business information and site location services, including:

Moreover, when you decide to invest in the US, you will not locate in a country or a state, but in a specific region or municipality. CASE members can introduce you to the rich variety of locations within their individual states, each with its own cost structure, workforce availability, transportation infrastructure and other important features. The state representatives have networking partners, who can quickly become partners to your investment initiative. Since business development is an on-going effort, your state and regional partners will continue to work with you even after your company has set up operations, in order to ensure your company’s growth and success.

Members of CASE are interspersed throughout Europe and travel frequently. We would be delighted to visit you to discuss your plans for North America. All CASE services are absolutely confidential, free of charge and offered without any obligation.

For more information, contact:
Council of American States in Europe (CASE)
Mainzer Landstr. 176
D-60327 Frankfurt, Germany
Tel: +49 69 9735 8315
Fax: +49 69 9735 8101
E-mail: case-europe@mainoffice.de